Uniface User Conference – iCU2
Business goal:
Transforming a live worldwide conference into a virtual conference
Scope of work:
24-hours spanning 3 continents Asia, Europe & Americas
Virtual events can reach participants around the world like never before. The Covid-19 pandemic forced a surge in virtual conferences and meetings.
Even before the term “virtual event” was mainstream, Zulayka pioneered this back in 2011. As Uniface moved the annual user conference from a live event to a global virtual experience that spanned 30 countries and three time zones—and more than doubled attendance in the process — the human element was at the heart of the strategy. This was executed by:
- Creating a viral marketing video based on Quentin Tarantino’s classic Kill Bill 2 https://www.youtube.com/watch?v=svEef_xndNY
- Personalizing the platform by designing avatars of company employee’s and speakers
- Making it easy for attendees to connect with peers and speakers (e.g., a virtual bar was added where people could gather)
- Managing a complex mix of teams and high-tech strategies
- Adding hybrid element for customers and employees
- Attendees enjoyed an exclusive year-long access to the platform. Which was used as training resources.
USA Media mentions which let to speaking engagement
The event also received press coverage and Zulayka was interviewed by Event Marketer, an US magazine. Which consequently got her invited to be one of the featured speakers during the annual Event Marketing Summit in Chicago. The world’s leading executive conference on events and trade shows. Her presentation, 100% Digital: 15 Steps to Managing a Virtual Program, covered the basics of executing a successful virtual event. With specific focus on designing and delivering engaging content that excites audiences and compels them to participate.
Hear from those who were there and experienced first-hand
“From a support standpoint, everyone was wonderful. And the technology worked! You did a fantastic job producing the video. Colleagues I have sent it to have been very impressed with the professionalism and production value of the video.”
Thank you for including me.
Principal Analyst – major IT Analyst Firm – USA
Congratulations on the iCU2 event. I’ve already heard great feedback that it went well and was fabulously executed. I look forward to listening in on the recordings. I must admit – I did love the promotional videos!”
Director Marketing Strategy & Development – Compuware – USA
The Covisint marketing team is hanging its head in shame. The gauntlet for coolness has been laid down. Look out, we’ll rise to the challenge….”
Director Global Learning – Compuware – USA
I would like to thank Zulayka and the team members for their superb support through iCU2; their professionalism, enthusiasm, and sheer energy, make the whole thing possible and truly worthwhile.
Solution Consultant – Uniface – UK
The Uniface team has introduced a very innovative and cost-effective way to reach out to customers and launch products.
Director Worldwide Field Marketing and PR – Compuware – USA
