Mobile World Congress MWC Barcelona
Business goal:
Generate new Business Opportunities
Scope of work:
4-day Annual Tradeshow
When Uniface wanted to expand their client base and generate new business. They tasked Zulayka with finding a congress that focused on both mobile and cloud.
She chose the Mobile World Congress in Barcelona (MWC). MWC Barcelona is the biggest conference in the world for mobile-related products and services, and it hosts more than 100,000 visitors from 200 countries, including industry leaders and developers from around the globe.
To prepare for this exciting opportunity she oversaw:
- A team of international sales and presales
- Booth sales training on how to interact with prospective clients
- Product demos determined to be shown at the booth
- Analyst engagements
- Travel logistics coordination for all attendees
The results were clear: over 40 meetings scheduled, more revenue, more visibility in the market, more motivated colleagues… all of this added up to an incredible experience!
Hear from those who were there and experienced first-hand
“Hi Zulayka, ?????? ??????? ??????????? ????????????? ??????. Thank you”
Managing Director – Production – The Netherlands
